Author Archives: Tad Hargrave

  • Tad Hargrave
    Tad Hargrave is a hippy who developed a knack for marketing (and then learned how to be a hippy again). Despite years in the non-profit and activist world, he finally had to admit he was a marketing nerd and, in the end, he became a marketing coach for hippies. Maybe it was because he couldn’t stand seeing his hippy friends struggle to promote their amazing, green and holistic projects. Maybe it was because he couldn’t keep a 9-5 job to save his life. Whatever the reason, for almost a decade, he has been touring his marketing workshops around Canada, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls.) And, over the years, he has become recognized as a leader in the wider movement towards green and local economies. This all feels like a minor miracle as Tad spent his early marketing days learning and applying some very inauthentic, high pressure, extremely gross and pushy marketing approaches. This has made him super allergic to these kinds of approaches because he discovered they made him feel slimy (even in personal friendships), he didn’t sleep well and he’s very sorry to all those people he spoke with back in the day. After a decade of unlearning and unpacking that whole scene – he now feels ready and able to help other people find ways to market that feel wonderful. His approach to pricing has made him a pioneer and documenter of the provocative new economy that is being written about and explored globally – the Pay What You Can Economy. It’s an economy where people decide on the price tag themselves. Tad seems to have spent much of his adult life building community around positive change and creating events for people to come together to make good things happen. To see more of what he does, please visit his site at

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